From Fast Company: “Neuroeconomist Paul Zak has discovered, for the first time, that social networking triggers the release of the generosity-trust chemical in our brains. The essence of affection. The cuddle chemical. In other words, oxytocin. If these changes apply in the world of social media, the implications for business — for every brand, company, and marketer… Read more »
Tag: trends
When will the Technical Author become the Customer Engagement Manager?
Rahal Baillie posted on Twitter a link to an article which, in passing, made reference to “Customer Engagement Management“. Julie Hunt described it as: The activity of monitoring of brand and customer conversations on corporate websites, as well as bi-directional communication extensions to external social sites. In essence, it’s about creating and managing content that… Read more »
Three Technical Communicators discuss trends in technical communication
Scriptorium has published the recording of the webinar it hosted on trends in technical communication. In this webinar, Ellis Pratt, Sarah O’Keefe and Tony Self discussed emerging trends in technical communication. Trends in technical communication for 2010 There was a suprising amount of unanimity between the three of us.
Technical writing company creates single source cost reduction calculator
We’ve added a further simple online calculator to the Cherryleaf Web site. This one is for calculating the potential savings in support costs derived from a single sourcing content management system. See our Single Source Cost Reduction Calculator page. We’re also developing a more comprehensive spreadsheet to help you measure the value of documentation. Contact… Read more »
“Digital Natives” and the end of traditional hotline support
Are we seeing a new generation growing up who are shying away from telephone-based support in favour of text-based support? This is one conclusion we can draw from a New York Times article last week on teenagers (whom it called “Digital Natives”) and technology. It reported on research from the Pew Research Center that indicated: Children… Read more »