Pepsi is pioneering the use of new technology that embeds video adverts in printed magazines. According to the Financial Times, the video starts when the reader turns to the appropriate page. See CBS and Pepsi bring video ads to printed page and CBS to run video ad in magazine this fall If it could be… Read more »
Category: Technical Documentation
What’s the point of user documentation, from a marketing perspective?
I was talking to a Documentation Manager earlier in the week, who was telling me she had a new boss – a VP of Marketing. She was having to work for someone who didn’t see the value in user documentation, and she was finding it difficult fighting her corner. The challenge she faces is understanding the… Read more »
What can Technical Authors learn from celebrity chefs and musicians?
We wrote recently about the Attention Economy and the challenges faced by technical publications departments. So what about other business sectors that are facing similar problems – can we learn from them? Andrew Savikas has been looking at some of the ways in which the Publishing industry, aspiring young musicians and celebrity chefs have been… Read more »
Why you should write Help for your competitors’ products
At our “Developing your career as a technical author” course yesterday there was a great discussion about meeting the needs of “Generation Y” – the part of the working population under 27 who have grown up with the Internet. It’s a group that makes up about 13% of the working population. We talked about the… Read more »
Ten key issues for CEOs of software companies
At Intellect (the trade association for UK technology companies) yesterday, there was a meeting looking at how UK software companies are faring in this current economic climate. At this event, a panel of software companies CEOs and directors discussed the key issues they are currently facing and the future economic climate for this industry sector. What struck me… Read more »