The airline safety video is about actions that could save your life, but it can be very dull and mundane if you’ve flown more than once. So airlines are using the third aspect in good design – emotion – to engage with their audience.
The latest video to follow this trend is from Delta Airlines:
Cherryleaf’s Ellis Pratt will be speaking at the Institute of Directors’ June 2015 Members Masterclass on “The written word – creating effective content”.
The written word is one of the key ways we communicate with others. Whether we’re telling or selling, it’s important we get our message across. Unfortunately, many people find writing time consuming, and it can often be difficult to get started on a new document.
In this session, we’ll look at some of the most effective techniques for creating the types of content created in today’s business world. You’ll discover some of the approaches used by professional technical communicators, copywriters and report writers.
Some of the issues we’ll look at include:
Clarity and persuasiveness
Getting started and organising your thoughts
How to structure documents
Getting to the point and being concise
This session is ideal for managers, engineers and other professionals interested in effective approaches to communicating more clearly and effectively in writing.
The IoD invites IoD Members and non-members to share their expertise and knowledge with other members. It will be held at 116 Pall Mall, London, on the 2nd June (18:00 – 21:00).
It might seem like we’ve been quiet recently, but that’s partly because we’ve been working on an academic project that we hope to be announcing towards the end of the year.
As a spin-off from this project, we’re developing new training courses in technical communication. These courses are at a more advanced level than our basic/intermediate courses, and they include more references to academic research.
If you are considering any on-site training for your technical communications team, we can now offer these topics:
What is technical communication?
The business case for technical communication
History of technical writing standards
Usability and user centred design
Project planning and its effect on writing documentation
Researching and scoping documentation
Information design and content organisation
Writing the topics – overview
Presenting different types of information
Index, search and metadata
Single sourcing and reusing content
Researching technical communication – where to go
Governance and maintenance
What skills does a technical communicator need?
Content strategy and technical communication
Trends in technical communication
Publishing and delivering information
Managing the documentation project
We may develop online courses for some of these topics in the future as well.
This was a surprise, as Atlassian has been a strong advocate for having user comments appended to user documentation. Sarah Maddox, when she was working at Atlassian, posted the reasons why the company encouraged comments on her personal blog:
As a technical communicator, sometimes it can be hard to explain to others what it is you do. In the olden days, it was simpler: you could say you wrote manuals. Then, in more recent times, you could say you wrote online Help and manuals.
Today, there can be uncertainty of what is and isn’t technical communication. It can be unclear if certain deliverables should be created by a technical communicator or by someone else. For example, if content moves from a Help page to an onboarding screen, is it still technical communication? If the text moves into the interface, should the technical communicator create it? Are walkthrough videos a function of training or technical communication? Continue reading →
STC France-TCeurope has published a recording of Ellis’ webinar presentation on the changing nature of technical content. The presentation lasted 50 minutes, followed by 10 minutes of questions and answers:
We thought it would be useful to reflect on our plans for topics and courses in technical communications. In the past, some of the best suggestions have come from customers and prospects; it’s great to pick up useful ideas from others.
Today, you’ll find classroom or elearning training courses in:
Our current thinking is to offer more topics around managing and planning technical documentation projects. In the past, we’ve offered an course on estimating projects. We also know managing project time is another important topic. Perhaps there are other topics that would fit under this category?
There’s also the issue of which courses should be online (recorded) courses, and which ones should be classroom-based (live) courses. Delegates say really like the two training venues we use in central London (we struck gold there), but online courses enable people to take a course pretty much anywhere and at any time.