Prospective customers today know more about products than they have ever done. Many people tend to search for the solution to their problem on the Web and through Social Media before they buy a product or service, and many of them never even touch the product before buying it. This means the “marketing funnel” has changed into a loop…. Read more »
Category: Technical Communication
Unifying pre- and post- sales content
From the Cherryleaf Podcast: We ask, should marketing and technical communiations be unified?
Getting users to answer their own Support questions
From the Cherryleaf Podcast: We look at getting users to answer their own Support questions – why would we want to do this, and how can we do this.
What is the minimal amount of user documentation you should write?
In researching what developers wanted to learn about writing documentation for users, the most common issue related to how much, or how little, they should write. One developer said: “I would want to know what is the minimum I should write. If you can persuade me what is the necessity of each thing I’m capturing, and… Read more »
Could we use psychometric profiling of users in User Assistance?
In the How Powerful is Facebook’s Algorithm? (The Inquiry, BBC World Service), quantitative social scientist David Stillwell revealed computers can predict our personalities based on our Facebook activity. So could we use psychometric profiling of users in User Assistance?