This video contains edited highlights from Ellis’ presentation at the TCUK 2010 conference on Affective Assistance, which was called “documentation as an emotional experience for the user”. We’re developing a workshop on Affective Assistance – contact us if you’d like to know more.
Category: trends
Will online video replace the written user guide?
TED’s Chris Anderson says the rise of Web video is driving a worldwide phenomenon he calls “Crowd Accelerated Innovation” – a self-fueling cycle of learning that could be as significant as the invention of print. He claims What Gutenberg did for writing, online video can now do for face-to-face communication…Information often can be taken in… Read more »
Should we offer a workshop on documentation as a emotional experience for users?
We’re presenting on documentation as a emotional experience for users at the TCUK conference later this month, and we’re considering whether we should develop this 40 minute presentation into a workshop. Technical documentation written today really doesn’t take into account the different states of emotion users can have, and this can lead to users bypassing… Read more »
How many cuddles are you putting into your user guides?
From Fast Company: “Neuroeconomist Paul Zak has discovered, for the first time, that social networking triggers the release of the generosity-trust chemical in our brains. The essence of affection. The cuddle chemical. In other words, oxytocin. If these changes apply in the world of social media, the implications for business — for every brand, company, and marketer… Read more »
When will the Technical Author become the Customer Engagement Manager?
Rahal Baillie posted on Twitter a link to an article which, in passing, made reference to “Customer Engagement Management“. Julie Hunt described it as: The activity of monitoring of brand and customer conversations on corporate websites, as well as bi-directional communication extensions to external social sites. In essence, it’s about creating and managing content that… Read more »