One of the most recent trends organisations are starting to look at is creating a “customer experience strategy”. “Customer Experience Management” is management-speak for generating customer advocacy, brand loyalty and an emotional attachment to a product or company. With so many people describing their experiences as customers via Social Web sites, Blogs and other media, it’s becoming increasingly important to ensure customers have… Read more »
Tag: management
The business case for DITA
This is an edited version of a transatlantic interview we carried out with Sarah O’Keefe, CEO of our US partner Scriptorium Inc., on DITA. We discussed a range of topics relating to DITA, but these clips focus on the business case for DITA – why and when it makes sense to move to this standard… Read more »
Questions to ask a Documentation Manager
We’re starting to conduct a series of interviews with Documentation Managers; our goal is to provide case studies of best practice and innovative ideas. We’ll be publishing edited versions of these interviews on Cherryleaf’s YouTube channel. So: What questions do you think should we ask? What would you like to know from Documentation Managers? Email… Read more »
Documentation Managers peer group meeting
The third Documentation Managers peer group meeting is scheduled for 2pm on Wednesday 13th January 2010, in Maidenhead, Berkshire. Each meeting, one or two participants seek advice concerning a particular problem, or, possibly, the group discusses a previously agreed topic, under the Chatham House Rule of confidentiality. This session is free of charge (there has… Read more »
Using Web Analytics in Technical Documentation: interview with an expert
This is a 10 minute extract from a 45 minute interview we carried out with Dr Chris Bose, a Web Analytics expert, on the topic of using Web Analytics in technical documentation. It’s also a test of another way to publish a screencast – as a MP4 video. This format means the interview can be embedded into this blog. Please note,… Read more »