This short video by Penny Power explains the Freemium model and how it applies to her business: So where does the Technical Publications department fit into this model? Traditionally, the user documentation has been given away free with a chargeable product. It’s not been chargeable in itself, but people have been required to buy a… Read more »
Tag: management
Managing a documentation project – a guide (and a test of Camtasia)
This a short video overview of managing a documentation project. It’s something we put together as a test of some of the functionality of Techsmith’s Camtasia software.
What’s the point of user documentation, from a marketing perspective?
I was talking to a Documentation Manager earlier in the week, who was telling me she had a new boss – a VP of Marketing. She was having to work for someone who didn’t see the value in user documentation, and she was finding it difficult fighting her corner. The challenge she faces is understanding the… Read more »
Attention Economics
The various discussions concerning the future of the Society of Technical Communication reminded me of the concept of Attention Economics and Attention as a product. Herbert Simon wrote in the 1970s: “In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What… Read more »
Ten key issues for CEOs of software companies
At Intellect (the trade association for UK technology companies) yesterday, there was a meeting looking at how UK software companies are faring in this current economic climate. At this event, a panel of software companies CEOs and directors discussed the key issues they are currently facing and the future economic climate for this industry sector. What struck me… Read more »