Using Hemingway on our website

Last week, we used the Hemingway app to highlight any unclear pages on our main website. The app highlighted four pages where we’d used the passive voice or very long sentences. The first inclination was to think our readers are cleverer, our content is more technical, it’s not possible to rewrite those parts. We found, of course, we… Read more »

Brexit – Managing the impact on your policies and procedures

No one yet knows what impact Brexit will have on how UK businesses operate. It seems very likely that the way they export will change. There is a good chance there will be forms to fill in, and other steps to complete, in order to get goods, services and people across borders. This will mean policies… Read more »

Tips for storytelling and presenting

What practical steps can I take to improve both my written and spoken storytelling? Is it just a matter of practice? @DaveDri @AaronBirkby — matt brown (@mnbbrown) March 8, 2017 I’ve been asked a few times for advice on how to present at conferences and tell stories, and this tweet has prompted me to share… Read more »

Another Masters degree course for Technical Authors to consider

In August 2016, we blogged about a new online MSc course in Technical Writing Masters degree course from Cork Institute of Technology. There is another academic course for Technical Authors to consider:  a distance-learning Master of Arts degree in Content Strategy from FH JOANNEUM. “The programme is designed to meet the needs of working persons and is specially suitable… Read more »

Should you develop a comic instead of a user guide?

Listeners to BBC Radio Four this morning heard a report that a new study by researchers at Sheffield Hallam University (SHU) discovered comics are a better educational resource than traditional textbooks. In a related article, called How the humble comic book could become the next classroom superhero, SHU’s Paul Aleixo explained: “We found that the use of… Read more »