Setting a marketing strategy for a Technical Publications Dept

A good Technical Publications manager will, naturally, set a strategy for their department. In addition to the HR, technical and project management aspects, there’s another factor to consider – the marketing strategy for the department. Sales consultant Richard White advises businesses define and describe the archetypes for their particular product or service. He means the… Read more »

Turning employees’ knowledge into an asset for the organisation

In July 2010, Mark Prisk, UK Minister of State for Business and Enterprise said: As the events of the past two years have made painfully clear, we must leave behind the over reliance on financial services and support a renewal in modern manufacturing, so we are able to grasp the huge opportunities of the low carbon age…. Read more »

What every business can learn from a Haynes manual

The closing  keynote presentation of TCUK 2010, made by J Haynes, Chairman of the Haynes Publishing Group, contained advice useful not only to those creating manuals but also to any organisation looking to communicate information to others. John went through the 50 year history of Haynes, publishers of the Haynes manuals, and explained the reason for the company’s… Read more »

Managing documentation projects – links to useful information

Here are some links to useful information on managing documentation projects: Support Call Cost Reduction Calculator Six biggest mistakes Project Managers make with documentation and how to avoid them Planning user documentation – a guide for software project managers How many technical writers should we have in our organisation? In a downturn, is it better… Read more »