We ask the question, because a need for a “Director of Content Marketing” is being discussed by a number of Web 2.0 related blogs. According to Wikipedia, it is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In… Read more »
Category: Technical Communication
How valuable is product documentation?
We received this email from a Documentation Manager, yesterday: “As times are getting tougher, we’ve been challenged with the age old question of “how valuable is product documentation?” – e.g. prove your worth basically! Certainly, we know that for a product to be marketable and successful, it needs documentation to support the end user. However,… Read more »
Could Zuberence be used in technical documentation?
Zuberance is a hosted service for encouraging user generated content. Although aimed at creating “Brand Advocates” or “Customer Evangelists” and a “Volunteer Salesforce”, maybe it could be used to create user generated support. What do you think?
Would you like to take part in our benchmarking survey of UK Publications teams?
Cherryleaf is undertaking a benchmarking survey of Technical Publications teams based in the UK. Participants will be give a copy of the summary report of our findings that we’ll be putting together. If you head up a team of 3+ writers, which is based in the UK, and you’d like to participate, then please contact… Read more »
There’s the tribe, where’s the technical author?
I’ve just downloaded Tribes Q&A, a fan book inspired by Seth Godin’s latest book “Tribes: We Need You to Lead Us”. The book talks about the basic need humans have to connect with other human beings from a social and a commercial perspective. There’s one sentence that stood out for me: Connecting people and giving… Read more »