David Ogilvy was an advertising genius who distilled his successful concepts and techniques into a bestselling book I’ve just finished reading, called “Confessions of an Advertising Man”. I wanted to read his book, because I often find it useful to look at other professions and ask whether their ideas could be applied to the world… Read more »
Cherryleaf Blog
Issuu – A Web-based pdf viewer for technical authors?
Issuu is a Web site that allows you to upload magazines or newsletters and then view them as interactive, magazine-style online publications in your Web browser. It’s a free service and has been described as a YouTube for magazines. There are a few manuals on it already. The Issuu document is presented in a way… Read more »
Zen and the art of Help files
I’ve finally received my copy of Garr Reynolds’ excellent book, “Presentation Zen“. This book is about creating better, clearer presentations in a Zen-like frame of mind. If you have seen any of my presentations, then you’ll know I prefer his photo-image style to the bullet point style that is more commonly used. I would argue… Read more »
Quote of the month
We’ve just received this nice testimonial from a client: “I had some basic instructions for my new online application, Opportunity Matrix™, but absolutely no idea how to turn them into a proper help system. Carol at Cherryleaf was able to take my rough notes and turn them into a professional Help file. She worked through… Read more »
Why does this project manager have so many lines on his face?
Notice the man’s wrinkles. What have past software development projects done to him? Maybe this time it will be different. Maybe this time he can sleep knowing the users will get the documentation they expect. Because maybe this time he’ll use a technical author. Cherryleaf works with developers of software helping them ensure they have… Read more »