The best book I’ve read in 2012 wasn’t written for Technical Authors. It wasn’t even published in 2011. It was written by one my fellow speakers at the STC Conference in Chicago, and it was one that was the most thought provoking books I’ve read this year. One of the subjects it explores is curiosity:
Cherryleaf Blog
The business alchemy of content strategy and content management
Business alchemy is where you can convert some of your business’s expenses into assets. The effect of doing this can improve the profitability and value of of the company. Below we’ll explain how effective content strategy and content management can help you do this. Let’s first explain what we mean by expenses and assets. From an accountant’s… Read more »
The importance of content in maximising the value of your business
According to business strategist Dr Alan Rae, it has been calculated that only 15% of the value of a company appears in the balance sheet. The rest is intangible value, which lies in four main areas: Knowledge in people’s heads – skills and tacit knowledge. Formal intellectual property rights – copyrights, patents, trademarks, brand equity etc…. Read more »
How can growing businesses get past the 5 and 10 employee barriers?
According to Dr Alan Rae, the number of companies in the UK that go from employing fewer than 10 to more than 10 in a year is only about 1600. The reason, he explains, is that each new person hired adds another layer of relationships. By the time you’re up to about 12 or 13… Read more »
Webinar – Planning user documentation when you’re a startup business
We’re currently working on 40 minute webinar on: Planning user documentation when you’re a startup business If you have any questions on this topic, you can email these to us prior to the event. We’ll do our best to make sure we address them in the webinar. Send us an email with your question Details… Read more »